.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when adapted to snagging billions in venture capital each year, have brought up nearly $360 thousand thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That downturn is because of market concentration, heightened regulative pressures, and economical uncertainties.ADWEEK talked with 5 VCs that continue to buy adtech firms, regardless of these difficulties, regarding what they are actually searching for as well as what they avoid. Perhaps unsurprisingly, these capitalists are targeting options in privacy-focused innovations as well as industry-specific locations such as connected television.